La Lettre travels to Italy, Belgium and Finland
April 28, 2021
The French unscripted format known internationally as Yours Sincerely is getting an Italian and a Belgian version thanks to Banijay. In Finland, Rabbit Films has also locked the format’s rights for its local adaptation. Ongoing negotiations are being held in the Netherlands, Spain, Portugal, Poland, Russia and other major territories worldwide.
Co-created by Carson Prod and DMLSTV, Yours Sincerely was a great Primetime success when it premiered on free-to-air French channel France 2, gathering 2.34 million viewers for the first episode. Since then, the format has had steady results with a recent 2,1 million viewers for the third episode.
In Your Sincerely, stars put themselves at the service of anonymous people. With the complicity of one of their relatives, they honor ordinary heroes by surprising them on the stage of a studio-set or at home, in their everyday life, to thank them and make them live moments of unforgettable emotion.
Ekaterina Sol, co-founder of Oble says « Yours sincerely is a heartwarming format showcasing authentic stories we must hear about. We are thrilled to team up with Banijay and Rabbit Films to bring such uplifting entertainment to new audiences around the globe ».
Related article: TBI