Oble to send out Yours Sincerely
January 5, 2021
Oble has taken over the global distribution of unscripted format La Lettre, which will be promoted under the international title Yours Sincerely.
Co-created by Carson Prod and DLMSTV, two first episodes of Yours Sincerely recently aired on free-to-air channel France 2 with great success, the first episode winning 2.34 million viewers, standing for 12.5% of market shares. Following this success, the channel has ordered a new season with two episodes set to air in the first quarter of 2021.
In Yours Sincerely, viewers write a letter to the favorite star of someone from their entourage they want to honor. Following reception, each of the stars chooses the letter that has touched them the most. Then, in the greatest secrecy and with the help of the involved relatives, these stars come to deliver a personal message by interpreting their favorite song on stage. For this second season, an unpublished version of each song has been rewritten for each participant, according to their history. An unforgettable surprise bringing unforgettable emotions.
Yours Sincerely is a heart-warming format, a reconnecting stage to express our love & gratitude to the ones we love. An authentic story that will comfort the audiences worldwide.
Related article: C21Media